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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : May/Jun 2004 : Special Section

Special Section

A Student's Perspective
Making a Collective Impact

By Lyndi Scott-Strite, George Washington University

Special Section

Related Sections
Business as a Key Driver
A Diverse Set of Perspectives
Making a Collective Impact
Connecting Business and the Environment
Sustainability on a Large Scale
Opening New Opportunites
Useful Insights About Effective Leadership

I returned to graduate school to learn a skill set that will enable me to speak the language of business. I plan to utilize these skills to help corporations create business models that reduce their ecological footprint, uphold their responsibility to local communities and the world at large, and sustain profitability. I believe that this degree will help me to pursue a career that suits my strengths and satisfies my desire to make a difference in the world. Business and capital are powerful tools; if corporations are pointed in the right direction for utilizing their assets and wealth, they can have a positive collective impact on our environment and global community.

My objective is a career in environmental consulting with a focus in the sustainable architecture or green building field. My goal is to continue to improve upon my communication and analytical skills so that I can help corporations to think strategically and creatively in creating green business plans and development projects that implement energy efficiency technologies and measures that are profitable and forward thinking.

One of my most memorable experiences to date happened in the first week of GW’s MBA program when Stonyfield Farm’s president and CEO, Gary Hirshberg, came to speak to us. Hirshberg’s story is inspirational because he has stayed true to his mission of producing a high quality product for human consumption while maintaining a profitable business for all of his stakeholders and shareholders. Hirshberg’s final point has stuck with me and has inspired me in my career goals: although we can all make a difference on a small scale, unless we get the giant corporate conglomerates on-board with CSR issues, we will not be able to progress our “cause” for the world and our environment fast enough to save it.


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