|
green@work Advertising Rates
|
green@work is the essential guide to the business world's
growing embrace of sustainability. It covers corporate responsibility
from a positive point of view, relating best practices and demonstrating
the growing business case for green strategies.
| AN
INFORMED READERSHIP |
|
A recent survey of subscribers substantiates the
magazine's ability to unify many public and private sector
forces with a common cause: green initiatives.
Among survey respondents:
|
|
| 100% |
have a good impression of green@work. |
| 87% |
say green@work is practical in their field of work. |
| 94% |
read half to all of every issue. |
| 65% |
save their copies for reference. |
| 95% |
overwhelmingly wanted to continue to receive the magazine |
|
 |
| Pass-along
readership is impressive: |
| 79% |
one to four additional people read their copies |
| 14% |
five to nine additional people read their issues. |
| 7% |
ten or more additional people read their issues. |
|
|
 |
| Readers
take action as a result of seeing an advertisement in
green@work: |
| 15% |
purchased an advertised
product or service. |
| 39% |
contacted advertiser for more information. |
| 50% |
discussed ad with others. |
| 45% |
saved ad for reference. |
|
|
| 2008 PUBLICATION SCHEDULE |
|
|
ISSUE |
EDITORIAL
FEATURE |
Bonus
Material |
Advertising
Materials Due |
|
| no.1 - Cities |
• Future Living |
• City Rankings |
March 19 |
|
| no.2 - Campuses |
• Next Generation |
• Global Campuses |
April 19 |
|
| no.3 - Work Place |
• Setting Us Apart |
• Suppliers |
June 19 |
|
| no.4 - Renewables |
• Creative Energy |
• Renewables |
August 19 |
|
| no.5 - Business |
• Leadership |
• Business Ranking |
September 19 |
|
| no.6 - Innovations |
• Green Branding |
• Top Innovators |
November 19 |
|
Editorial - Every issue covers business, building, energy, transportation and policies
Bonus Distribution - Each issue goes to an average of 8 conferences per year
Shelf Life - More then one year shelf life
Mail Dates - Publication mail dates vary according to advertisers
Circulation - 10,000 circulation target/reach. Publisher historic audits will be available late 2008. Each issue will vary accordingly. We can target your audience if requested.
READERSHIP
green@work reaches
your audience-professionals developing and implementing green
strategies for their businesses, and political and regulatory influencers.
The
magazine gives you access to the people who both purchase your products
and affect
the regulatory aspects of your industry. It also reaches influential
leaders in Washington, DC-legislators, regulatory agencies and non-governmental
organizations-critical agenda setters and partners in the greening of
business.
green@work's readers are the socially conscious professionals at the
forefront of the move to sustainability. They are the early adopters of
green products, socially responsible investors and the people who educate
their friends and family about the benefits of green living. They are
also conscientious, mission-driven professionals helping businesses plan
and execute for long-term success.
Our Target Audience Breakdown:
- 50% – Executives and senior managers in charge of sustainability
and corporate responsibility
- 30% – Product developers and managers within the Fortune
1000
- 20% – Government agencies and non-governmental organizations
(NGOs)
SPECIFICATIONS
Digital files are required
for all ads. They can be sent to us by mail, FTP or email if files are
less then 4mb. Four-color ads must be in CMYK color; Pantone and RGB
colors must be converted to
CMYK. Remakes due to incorrect file preparation are the responsibility
of the advertiser and will be charged based on time and materials. Contact
the advertising production department for complete digital specifications
before submitting an ad.
If you are using FTP please contact us at 561-693-4469 for
username and password and when the file will be sent over. Name the
file using the company name and size of ad.
AD DIMENSIONS
Full page bleed
8 1/2" x 11 1/4" bleed dimension
8 1/4" x 11" trim dimension
Keep all live matter a minimum of 1/4" inside trim on every side.
Full page non-bleed
7 3/8" x 10"
Spread bleed
should be prepared as two single facing pages with a 1/8" bleed on
all outside edges. No gutter bleed is required.
Fractional ads
1/2 Island 4 7/8" x 7 1/2"
1/2 Vertical 3 1/2" x 10"
1/2Horizontal 7 3/8" x 4 7/8"
Send advertising materials to:
Production Manager, green@work
325 Clematis Street #400
West Palm Beach, FL 33401
(561) 693-4469
ADVERTISING
Advertisers will receive a substantial, global return on their investment
by targeting a receptive audience: decision-makers who have demonstrated
an interest in receiving their message.
National Advertising Rates:
| Size |
1X |
3X |
6X |
| Full Page |
$4,000 |
$3,600 |
$3,400 |
| 1/2 Page |
$2,200 |
$1,980 |
$1,870 |
| 1/3 Page |
$1,600 |
$1,440 |
$1,360 |
| 1/4 Page |
$1,400 |
$1,260 |
$1,190 |
| 1/6 Page |
$1,050 |
$945 |
$900 |
| Double Page Spread |
$7,200 |
$6,500 |
$6,100 |
| Inside Front Cover Spread -C2 |
$4,800 |
$4,320 |
$4,080 |
| Inside Back Cover - C3 |
$4,600 |
$4,140 |
$3,910 |
| Outside Back Cover - C4 |
$8,000 |
$7,200 |
$6,800 |
| --- Special Positioning 10% --- |
-These rates may vary, please contact us for current offers.
-These rates are effective as of March, 2008
Online advertising rates
| Online Advertising Rates: |
Per Month |
| Logo Ads (80×47 Pixels) |
$300 |
| Newsletter Text Ad (30 words) |
$350 |
| Side Banner (125x125 Pixels) |
$500 |
| Side Top (220x90 Pixels) |
$750 |
| Side Skyscraper (120x600 Pixels) |
$800 |
| Top Page (728x90 Pixels) |
$875 |
CONTACT
Advertising Sales
- Sam Leppanen - 561-693-4469
green@work
|
