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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.

green@work : Magazine : Newlines : May/June 2007

Actions and initiatives worth noting

Extra, extra: Read all about it

Hoping to attract readers and advertising revenue from manufacturers and retailers who are suddenly walking the Earth-friendly path, publishers like The Washington Post, National Geographic and others are increasing their offerings of “green” content.

“If you looked at 10 new markets to go after right now, this would probably be close to the top, because the number of companies advertising green stuff will explode in the next couple of years,” said Josh Bernoff, an online media analyst with Forrester Research, a consulting firm. “And having an established company behind it is a good way to kick something like this off.”

Ten Best Green Buildings Announced

The American Institute of Architects celebrated the best examples of sustainable architecture and environmental design by recently announcing the 10 Best Green Buildings. The competition drew 95 applicants, up from 54 last year.

The winners are: EpiCenter, Artists for Humanity, Boston, Mass., by Arrowstreet Inc; Global Ecology Research Center, Stanford, Calif., by EHDD Architects; Government Canyon Visitor Center, Helotes, Texas, by Lake/Flato Architects; Hawaii Gateway Energy Center, Kailua-Kona, Hawaii, by Ferraro Choi and Associates; Heifer International, Little Rock, Ark., by Polk Stanley Rowland Curzon Porter Architects, Ltd.; Sidwell Friends Middle School, Washington, D.C., by Kieran Timberlake Associates; Wayne L. Morse U.S. Courthouse, Eugene, Ore., by Morphosis and DLR Group; Whitney Water Purification Facility, New Haven, Conn., by Steven Holl Architects; Willingboro Master Plan and Public Library, Willingboro, N.J., by Croxton Collaborative Architects; and Z6 House, Santa Monica, Calif., by LivingHomes.

New York City looking to go sustainable

During an Earth Day speech, New York Mayor Michael Bloomberg announced “the broadest-scale attack on the causes of global warming and environmental degradation that any city has ever undertaken.”

His plans include the planting of one million trees, converting asphalt lots into grassy athletic fields, generating electricity from garbage, building a public plaza in every neighborhood, and more than 120 other sustainability goals.

Coke implementing energy savings

The Coca-Cola Company recently announced that it will begin implementing measures to reduce energy consumption at its two-million-square-foot world headquarters by 23 percent, and reduce its water consumption by nearly 15 percent. These efforts could eliminate more than 10,000 metric tons of carbon dioxide emissions each year—the equivalent of removing 2,000 cars from the road.

The company’s efforts to protect the Earth’s climate at its Atlanta headquarters include an approximate $3 million investment in energy-efficient lighting and air conditioning equipment, rainwater harvesting techniques and advanced irrigation control systems. Additionally, Coca-Cola will continue to enhance its state-of-the-art building automation system to increase the effectiveness of these improvements.

China's prime minister sets environmental goals

The prime minister of China has made it a personal goal to repair the country’s disastrous environmental record, after previous efforts were repeatedly blocked by local government officials obsessed with economic growth.

Wen Jiabao’s decision to head a new task force focusing on the environment was made at a meeting of the state council, the country’s cabinet, state media reported.

The announcement followed three major setbacks in a week for China’s plans to shift its focus from economic growth to “sustainable development,” including leaner and more efficient use of resources such as oil, coal and water.

A recent internal study said climate change would have started to result in greater flooding in the east and droughts in the north and west by 2020, with a significant effect on agricultural production in the following years.


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