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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.

green@work : Magazine : Newlines : Nov/Dec 2001

Actions and initiatives worth noting

Nike Joins Climate Savers

Through a new Climate Savers memorandum of understanding with the World Wildlife Fund (WWF) and the Center for Energy & Climate Solutions (CECS), Nike Inc., Beaverton, OR, committed to reducing greenhouse gas emissions across its operations worldwide. Nike will also measure greenhouse gas emissions from contracted manufacturing and shipping operations with the intent to ultimately reduce those emissions.

In the Climate Savers program, the WWF and CECS work with companies to pursue practical activities that reduce emissions of greenhouse gases and achieve energy efficiency goals.

Under the new agreement, the WWF and CECS will work with Nike to achieve the following climate-saving targets:

• Reduce carbon dioxide (CO2) emissions from business travel and Nike-owned facilities and services to 13 percent below 1998 levels by the end of 2005 by pursuing energy conservation projects, purchasing green power and investing in community energy efficiency projects. As the earliest year for which reliable data and information exists regarding Nike’s greenhouse gas (GHG) emissions, 1998 will serve as the baseline for reductions.

• Create baselines for Nike’s major subcontracted footwear and apparel manufacturing facilities by year-end 2003. Extend- ing reduction efforts to its global network of business partners, Nike will investigate, evaluate and distribute best practices to its major subcontracted manufacturing facilities. A GHG emissions-reduction strategy for these facilities will be determined in 2005.

• Examine Nike’s supply chain, from packaging to modes of transportation, for opportunities to improve logistics efficiency and reduce GHG from it. By 2005, Nike will determine how to proceed with a GHG reduction strategy for logistics.

• Continue its progress to eliminate sulfur hexafluoride (SF6). Nike has committed to complete elimination of SF6 by June 2003.

“With approximately 750 contract factories worldwide manufacturing its products and employing some 500,000 people, Nike’s commitment to measure and reduce greenhouse gases is significant,” said Dr. Joseph Romm, director of the Center for Energy & Climate Solutions. “The Climate Savers program has tremendous potential to mitigate climate change through the combined efforts of its present participants, including IBM, Johnson & Johnson and Polaroid.”

Centex Commits to Nature Conservancy

Centex Homes, Dallas, TX, one of the nation’s leading residential home builders, has made a three-year, $2.25 million pledge to The Nature Conservancy, a leading non-profit conservation organization that promotes the preservation of natural habitats and ecological resources.

The funds are tentatively earmarked to support The Nature Conservancy preserves in Texas, Florida and California; construct learning centers, paths and trails; and preserve precious places forever. Subsequent plans include further contributions to projects in the Mid-Atlantic, Midwest and Mountain States as business conditions allow and as the agreement is extended beyond the current three-year time period.

During the past two years, Centex Homes has provided approximately $1.3 million in donations to support The Nature Conservancy’s mission; Centex Homes donates $35 for each new home purchased from the company during the agreement. Working locally with communities, businesses and individual supporters, The Nature Conservancy protects millions of acres of valuable lands and waters around the world forever.


The National Environmental Policy Institute (NEPI) announced the launch of a new $250,000 national pilot program, eCommute, which encourages businesses to contribute to environmental quality. The project will help reduce air pollution by providing businesses with tax incentives for allowing employees the option of telecommuting. eCommute aims to reduce air pollution, ease traffic congestion and improve productivity and the quality of life for area employees and employers.

The project will be piloted in Denver, CO; Philadelphia, PA; Los Angeles, CA; Houston, TX; and Washington, DC. These five urban centers were chosen because a large number of workers have especially long commutes, and they have a sufficient number of businesses that lend easily to telecommuting. Statistics indicate that the program could reduce emissions by 2,613 tons-per-year for every 100,000 people who participate, according to the U.S. Environmental Protection Agency (EPA).

Centex Homes’ commitment to The Nature Conservancy is a key component of its corporate giving program, Helping the World Feel at Home, which is built around giving back to the land, home and people through support of leading national non-profit organizations.
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EIA Announces Grant Recipients

The Electronic Industries Alliance (EIA), with Canon, Hewlett Packard, JVC, Kodak, Nokia, Panasonic, Philips Consumer Electronics North America, Sharp, Sony and Thomson Multimedia, has awarded grants to U.S. EPA Region III, the State of Florida and the Northeast Recycling Council (NERC) as part of its industry short-term recycling project.

Through this project, EIA hopes to generate data that will contribute to the development of efficient and cost-effective recycling programs in the U.S. “The end-of-life management of electronics is a relatively new and complex issue and one that involves many stakeholders,” says Dave McCurdy, president of EIA. “Consumers, recyclers, governments, manufacturers and retailers all have roles to play in promoting the reuse and recycling of used electronics. We need to examine what works best under different models and how each stakeholder can contribute to the development of an effective solution.”

EIA received proposals from more than 20 federal, state and local governments and interest groups. Grantees were chosen by a number of criteria, including a willingness to test different recycling models and favorable regulatory conditions for electronics collection.

EIA’s Industry Recycling Grant Program builds upon the electronics industry’s commitment to reduce environmental impact of its products over their entire life cycle. In addition to this program, tools include participation in EPA’s Energy Star Program, EIA’s Design for the Environment Program and EIA’s Consumer Education Initiative, a Web-based tool for consumers to find local opportunities for their used electronics.
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Ballard/Ford Sign Fuel Cell Agreement

Ballard Power Systems, Vancouver, British Columbia, Canada, has signed a three-year, $34.5 million ($22 million U.S.) agreement with alliance partner Ford Motor Co., Dearborn, MI. Under the terms of the agreement, Ballard will supply Ford with Mark 900 Series fuel cell power modules and related engineering and support services.

“This is the largest order for Ballard® fuel cells to date and represents Ford’s commitment to deliver fuel cell vehicles,” said Firoz Rasul, Ballard chairman and CEO. “Ford is not only our strategic partner, but also a customer that is assisting Ballard in preparing for the commercial launch of fuel cell vehicles.”

“We intend to launch our first commercial fuel cell vehicle in 2004, and this agreement with Ballard will enable us to achieve that goal,” said John Wallace, executive director of the THINK brand for Ford.

Diesel Sulfur Removal Available

Phillips Petroleum Co., Bartlesville, OK, announced that its S Zorb Sulfur Removal Technology (SRT) for diesel is now available for licensing. Like Phillips’ S Zorb SRT for gasoline, the S Zorb-Diesel process significantly lowers sulfur content using a proprietary refining process. Pilot plant tests show that the

S Zorb-Diesel process can reduce diesel fuel sulfur levels to less than 10 parts-per-million (ppm).

Beginning in June 2006, U.S. Environmental Protection Agency (EPA) regulations require production of highway diesel fuel with sulfur content not to exceed 15 ppm. European regulations are expected to require availability of highway diesel fuel with sulfur content of 10 ppm or less beginning in 2005.

To date, diesel streams ranging from 460 to 2,400 ppm have been reduced to 10 ppm or less using the S Zorb-Diesel pilot reactor system. Operating conditions for the process range from 275 to 500 pounds-per-square-inch gauge, temperatures of 700 to 800 Fahrenheit and run lengths similar to fluid catalytic cracking units. A large continuous pilot plant is expected to start up in the fourth quarter of 2001 at Phillips’ research center in Bartlesville. A commercial-scale unit within Phillips’ refining system is in the planning stages.

Earth Share GA Expands Choices

The Environmental Fund for Georgia has announced its affiliation with Earth Share, an alliance of environmental organizations in 20 states and abroad. The new name, Earth Share of Georgia, reflects the continued focus on local conservation activities while broadening the scope to benefit national and international non-profit organizations. Currently, Earth Share of Georgia is participating in more than 50 workplace-giving campaigns across the state to raise money for 64 environmental non-profit organizations.

“Our goal in joining with Earth Share is to create a single network and voice championing the environment in the workplace,” says Alice Rolls, executive director of Earth Share of Georgia. “The affiliation will allow us to support far-reaching environmental efforts, from the Chattahoochee River to the Amazon.”

Earth Share of Georgia organizations work to protect, preserve and restore valuable land, watersheds, river corridors, coastlines and wildlife habitats. Its success translates into improved health and a better quality of life for all Georgians by promoting a bioregional approach to conservation and ensuring the long-term sustainability of Georgia’s natural resources. Funds raised in these campaigns support non-profits like the Upper Chattahoochee Riverkeeper, the Georgia Conservancy and Trees Atlanta, as well as the World Wildlife Fund and Audubon Society.

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