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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Between Blue & Yellow : Mar/Apr 2003

Between Blue and Yellow
212 degress of Action

by John A. Clark

Tiny bubbles are forming on the horizon of sustainability awareness.
Although there is far too little general understanding of sustainability in American consumerland, we are greatly encouraged by the hundreds of activities that are percolating on the surface of daily media reports.

Whether it is an NGO action that encourages shareholder responsibility or a legislature pondering the realm of environmental incentives and/or regulations or a business announcing some green initiative (albeit too often of minor consequence), we are living in a time of increasing bubbles of progress.

This development is certainly apparent when perusing The Bonda Report, our daily compendium of green and sustainable news items culled from various international media sources. Each day our staff scans a broad media front to select the prominent reports that are making headlines, which are then posted on the Internet (www.bonda to provide a glimpse into the environmental news that matters the most.

Wind power, solar panels and fuel cells form the “usual suspects” when we think of alternatives to fossil fuels, and happily these are rippling the surface of our energy supply more so everyday. Thirteen states now require electric utilities to generate a portion of their power by renewable means. Over 300 utilities offer programs to enable their customers to purchase “green power.” The federal government is striving to reach a goal of 2.5 percent of its energy from renewable sources by 2005. Major corporations are becoming involved in the renewable market including GE, BP and Royal Dutch/Shell. More bubbles everyday.

Like water that is being heated, tiny bubbles begin to form as the temperature climbs from 200 to 211—however, when it reaches 212 and the water starts to boil, steam powerful enough to drive a locomotive is created. We are certain that the current bubbles of sustainable activity we see today will one day reach 212; when that happens, they too will have the power to propel the world forward—toward a truly sustainable future.

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