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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Between Blue & Yellow : Nov/Dec 2002

Between Blue & Yellow

Imagine the Potential...

. . . for achieving a powerful transformation if some of America’s most influential agents of change were to address an audience of 1,500+ dedicated “students” of sustainable development. Imagine if these eager students could learn from and be inspired by:

* Author, Harvard biologist and two-time Pulitzer Prize-winner, E. O. Wilson, considered by many to be the father of the modern environmental movement, who will make a eloquent plea for a new approach to the management and protection of our eco-system.

* An insightful discussion exploring sustainable development progress worldwide, moderated by the Rocky Mountain Institute’s Bill Browning, with two well-respected panelists: Robert K. Massie, executive director, CERES; and Winona LaDuke, author and activist for the rights of women, children and the environment

* Dr. Michael Braungart, who having introduced the concepts of technical nutrients and technical metabolism a decade ago, will discuss “Intelligent Materials Pooling,” an emerging model to close the loop on intelligent materials made from technical nutrients.

* William A. McDonough, who will discuss how a new enterprise, the Green Blue Institute, is turning the traditional business model on its head by asking, “How much can I give for all that I get?”

* Kathryn Sullivan, Ph.D., the first American woman to walk in space, who has been invited to share her intriguing perspective on the Earth, its natural systems and the effects of its inhabitants.

* Senator John Kerry, a staunch defender of the environment, who has been invited to share his experiences based on more than 30 years of environmental activism on the political front.

We have envisioned just such a conference and are now actively pursuing the dream. These visionary keynoters, as well as 60 additional champions of the Earth, will comprise the dynamic faculty for the EnvironDesign®7 conference, scheduled for April 30 to May 2, 2003, in Washington, DC. Together, these speakers represent a myriad of viewpoints, which serves to strengthen the dialogue and take-home value of this one-of-a-kind conference. EnvironDesign, produced by green@work and IS magazines, is one of the most well-respected symposiums dealing with the successful implementation of sustainable design and business practices.

We’re especially excited that for this seventh annual event, SustainAbility has agreed to hold its immensely popular Global Reporter’s Workshop as a pre-conference event. Other new attractions include an expanded Sustainable Mobility seminar track, a Ride and Drive event, and site tours that will include the “green” headquarters of many of the leading environmental NGOs.

EnvironDesign’s 2003 venue in Washington, DC, provides unlimited possibilities for maximizing exposure to the U.S. Federal Government (the largest potential purchaser of green products and services), as well as the most influential NGOs involved in the sustainability arena that are based there. The result will be a dynamic, ground-breaking event unlike any other ever held in the United States. For more information, visit Full conference details will be available on-line, along with early bird registration, by December 1, 2002.

We hope to see you there!

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