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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.

green@work : Magazine : Between Blue & Yellow : Mar/Apr 2002

Between Blue and Yellow
A Fierce Momentum

by Katie Sosnowchik

"Never doubt that a small group of thoughtful, committed people can change the world; indeed, it’s the only thing that ever has!" —Margaret Meade

Every once in a while, you leave a meeting so enthused about the subject at hand that you’re nearly giddy with anticipation (okay, so giddy isn’t the most professional of descriptions, but you get the gist). The individuals in attendance are all 150 percent committed; during the course of the discussion, one idea gives birth to another . . . and another . . . and yet another. Before long, there’s so many proposals on the table that the challenge lies in trying to eliminate ideas rather than trying to generate them.

Such describes a meeting held last June in Seattle, WA, when we sat down for the first time with members of the local host planning committee for EnvironDesign®6. The group included many of the people who are, in large part, responsible for seeing Seattle’s green initiatives through to fruition. Members of the Chamber of Commerce, the Mayor’s office, the Cascadia Green Building Council, AIA Seattle COTE, IIDA’s Washington State Chapter—representatives from both the public and private sector had assembled that day eager to brainstorm ideas for making EnvironDesign6 an event that not only Seattle and the surrounding region, but the whole country, could rally around and which would, indeed, demonstrate to the world what can happen when a city and its citizens are gung ho about green.

EnvironDesign6 will not disappoint. The two-and-a-half days of the official conference are jam packed with world-class keynote presentations, no-nonsense workshops, special exhibits and a Product Learning Center featuring the environmental initiatives of nearly 60 suppliers and NGOs. Pre- and post-conference workshops further maximize the potential for learning opportunities, while six site tours provide the chance to see first-hand the tangible results of positive environmental actions.

The fierce devotion and accelerated momentum exhibited in Seattle and throughout the Pacific Northwest for achieving progress in the sustainability arena clearly demonstrates the power that a committed group of people possess. This issue of green@work is dedicated to informing our readers about some of the advancements occurring there. We salute the individuals and organizations that have made it happen. In their efforts to improve their own universe, they are changing the world for the better for us all.

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