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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Between Blue & Yellow : Nov/Dec 2001

Between Blue and Yellow
A Different Tune

by Karrie Laughlin

I n his column in this issue, our senior columnist Carl Frankel expresses optimism for the future in light of the dreadful events of September 11th. He cites the “instantaneous transformation of global consciousness” as a primary factor; in light of what’s happened the past couple of months, he now believes we are capable of the new levels of spiritual awareness, solidarity and compassion needed to meet the looming sustainability crisis.

Frankel cites some compelling arguments. And they are made even more convincing in light of news presented in this issue, as well as events happening as we go to press:

• William Clay Ford, Jr. takes the reins of Ford Motor Co. as its new chief executive officer. As its chairman, many of Ford’s actions demonstrated his commitment to environmental stewardship. As CEO, he’ll have even more power to turn the tables and make a measurable impact.

• The Pew Center for Global Climate Change releases a report entitled Corporate Greenhouse Gas Reduction Targets, in which case studies prove unequivocably how leading companies are improving their competitive edge by reducing greenhouse gas emissions.

• A report issued by Pax World Funds cites extensive Weisenberger tracking data that shows that the assets of socially responsible mutual funds grew five times faster than other funds in its 30-year history.

• And Peter Pestillo, chairman and CEO of Visteon Corp., the second largest automotive supplier, publicly states in this issue, “In my view, if you don’t disassociate [the environment] from what you do, you tend to do better. We ought not to have business initiatives and environmental initiatives. We ought to have solid business initiatives that embrace environmental considerations.”

We end the year living in a world that is much different than the one in which we began. What we do now is up to us. We have the impetus to do better—indeed, to do our best. Let’s show the world what we’re made of.

P.S. We are thrilled to announce that green@work has received a prestigious 2001 Ozzie Award for Best Design of a New Magazine! We look forward to many more exciting things in 2002.

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