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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.

green@work : Magazine : Back Issues : Winter 2004

Cover Story

Awakening a Sustainability Giant
Cinergy admits it was surprised to be named to the top of the Dow Jones Sustainability Indexes. The challenge now for the regional utility, says its CEO Jim Rogers, is to combine pragmatic realism with an aggressive plan for the future to stay on top of its game.

By Katie Sosnowchik with Joseph Fiksel

Winter 2004

Between Yellow and Blue
A Sure Thing


Actions and initiatives worth noting.

A New Era for Renewables
The World Renewable Energy Congress links peoples, nations and hopes in a united effort to propel renewables into the mainstream.

New Perspectives: Serving the Many
How partnerships expand the social dimension of commerce.
By William McDonough and Michael Braungart

Special Section: Industry at a Crossroads
Change is nothing new in the automotive industry. But some changes underway show that the industry's present business model is unsustainable for the next 50 years.
by Gerhardt Schmidt

Conspicuous Conservation
Believing that "you are what you own," an emerging trend exalts virtue over tawdry materialism.
By Edwin R. Stafford

Read On: Depth Dimensions
Jumpstarting the continued evolution of sustainable development.
by Richard Walthers

A New Vision
Inspiration and strategic change on the path to sustainability.
By Jean Pierre Simard

Happenings: Progress is Possible
Challenge Bibendum 2004 proves that innovative thinking and advanced technology make sustainable mobility a
real-world concept.

Frankel-y Speaking: A New Triple Bottom Line
Social responsibility isn't only "social". It has a spiritual aspect, too.
by Senior Columnist Carl Frankel

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