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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : May/June 2004


Cover Story

Less Is More
At first glance, it appears that Johnson Controls’ two business units—buildings and automobiles— couldn’t be more different. But a second look reveals a different perspective, says CEO John Barth. For while one focuses on fixed structures and the other on mobile transport, the truth is that what Johnson Controls actually brings to the market is environmental efficiency and helping the customer do more with less.

By Katie Sosnowchik



May/June 2004

Between Yellow and Blue
What's in a Name?

Rewarding Reporting

Five companies are rewarded for their reporting transparency.
By Penny Bonda

Coming of Age
Why corporate citizenship matters to shareholders.

Newslines
Actions and initiatives worth noting.

Single Bottom Line Sustainability: Staying in the Game
Sustainable self-interest and the war for talent in the corporate arenal.
By Paul Gilding

Special Section: Are Green Buildings Cost-Effective?
New evidence refutes the widespread perception that green buildings are substantially more costly than conventional design.
By Greg Kats

New Perspectives: A Letter from EnvironDesign 8
Learning firsthand how businesses, government agencies and NGOs
are putting cradle-to-cradle
thinking to work.
By William McDonough and Michael Braungart

Special Section: Making the Grade
How well are MBA students being taught the skills that will prepare them for the challenges ahead? A new report—and some students themselves—weigh in on the changing nature and value of today’s business schools.

Just Getting Started
CERES celebrates its 15th year by continuing efforts to change the way business conducts business.

Global Implications
Why preserving the status quo won’t get us where we need to go.
By Penny Bonda

What's for Dinner?
If fish is a regular part of your diet, you may want to reconsider. How much and what kind of fish you eat could cause mercury poisoning.

Frankel-y Speaking: The Three Faces of Sustainability
A new model explores the
relationship between self and
sustainability.
by Senior Columnist Carl Frankel


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