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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : Sept / Oct 2003 : Special Section : The Equator Principles

Special Section

Harry Potter Goes Green in Canada

The Canadian edition of the bestseller Harry Potter and the Order of the Phoenix was printed on 100 percent post-consumer recycled, chlorine-free paper. By printing such a wildly popular book with recycled paper stock, Raincoast Books is showing how being ecologically responsible doesn’t take magic. It takes initiative.

The greening of the fifth book in the Harry Potter series is part of a broader effort by publishers and writers in Canada and the U.S., led by the Markets Initiative, to increase the use of environmentally friendly papers in their books. So far, 35 Canadian and 20 U.S. publishers have made formal commitments to use recycled and other environmentally preferable papers, and millions of forest-friendly books have been printed on such paper in Canada during the past 18 months.

Environmental Defense helped calculate the environmental “savings” of this new Harry Potter book:

* 29,640 trees or a forest area of 40 acres;
* 12,417,986 gallons of water, the same as 31 filled Olympic- sized swimming pools;
* 1,396,732 pounds of solid waste;
* 20,248 BTUs of electricity, the same as 195 years of electricity used by the average American home;
* 2,679,548 pounds of greenhouse gases, or the same as 2.4
million miles traveled by a car with average fuel efficiency.

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One Tree = How Much Paper?


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