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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.

green@work : Magazine : Back Issues : Sept/Oct 2003 : Cover Story

Cover Story

A Tangible Example

UPS’ environmental commitment and innovation is tangibly demonstrated at its headquarters in Atlanta, GA, (below) which was created in natural surroundings that play a prominent role in the design. Rather than building a tall skyscraper when the company relocated from Greenwich, CT, UPS designed a building that works with its natural surroundings to provide an enjoyable work environment for its employees.

The result: a 623,000-square-foot, campus-like facility surrounded by hundreds of trees—some just 15 feet from the building. There is also a half-mile jogging/walking trail that winds its way through a natural forest area. In developing its vision for the campus, UPS followed four criteria: ecological harmony, design and building management, visual harmony and innovative achievement. Elements included:

* The site was developed at less than 40 percent of the allowed density.
* An on-site arborist developed a tree protection plan.
* At-risk trees were replaced and new indigenous trees and shrubs were planted.
* Trees were retained and planted adjacent to the building to provide shade in the summer and insulation in the winter.
* State-of-the-art, high-efficiency electrical and mechanical systems were installed.
* Windows with thermally insulated glazing were installed, and angled sunscreens were installed to provide solar shading.
* Nine hundred trees were added, including dogwood, magnolia and oak.
* A jogging/walking trail was installed through the naturally wooded area.
* Erosion was controlled during construction.
* An on-site natural creek was preserved and storm water was filtered.
* The offices were carefully structured over a ravine and waterfall.
* On-site well water is used for landscape irrigation.

UPS has won several awards for these efforts, including:

* Backyard Wildlife Habitat Certificate of Exceptional Merit Award from the National Wildlife Federation and its Georgia chapter for creation of a wildlife sanctuary.
* National Environmental Designation, American Forests and the National Association of Home Builders, for tree preservation.
* Environmental Change Team Award, North Fulton/Sandy Springs Clean & Beautiful Committee, for preservation of natural surroundings.
* Environmental Award in the Special Industry Contribution, Metro Atlanta Landscape & Turf Association (MALTA), for its Tree Save Program during

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