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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : May/June 2003


Cover Story

State of the World: Divergent Perspectives

Three well-known environmental activists tackle the subject of global challenges and local initiatives in their own distinct struggles to engage communities, businesses and nations to protect and restore the planet we all call home. the whole story >>

By Penny S. Bonda
Cover & Portrait Photography by
Jim Robinette



May/June 2003

Between Yellow and Blue
"Magnificent" Prospects

Headlines: The Good, The Bad and The Non-responsive
Rating environmental non-profits.

Newslines
Actions and initiatives worth noting.

Timelines: The Environment Vs. The Economy
Worries about the economy impact Americans' views about the environment.
by Lydia Saad

Single Bottom Line Sustainability: The Arrogant, Hard Ball Greenie
Or is there really value in the soft stuff?
by Paul Gilding

Marketing the Message
Greenhouse gases. Emission reductions. Carbon branding. These complicated concepts can quickly turn consumers off. So how do companies market climate change strategies in ways that people can understand?
by Robert Rabinowitz

Special Section: Wanted: Better Buildings
We spend, on average, 90 percent of our time in the more than 76 million residential buildings and nearly five million commercial buildings that exist in the United States today. So what in the world are they doing to us? And what are they doing to the world around us?

New Perspectives:
From Principles to Practices

Creating a sustaining architecture for the 21st century, using the enduring laws of nature.
By William McDonough and Michael Braungart

Analyze This
What can a company's energy expenditures tell potential investors about the performance of its stock?
by Jackson W. Robinson

Happenings: The Two Faces of Sustainable Business
Examining the successes and shortcomings of government and business.
by Hamlet Paoletti

Happenings: CERES 2003: Purveyors of Change
Empowering people to invest in change.
by Penny Bonda

Frankel-y Speaking: A Tale of Two Cultures
Corporations aren't monoliths. They're evolving systems.
by Senior Columnist Carl Frankel


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