Green At Work Magazine
Premier Corporate Sustainability Publication
 
NEWS AND INFORMATION
Between Blue and Yellow
Newslines
Corporate Acts
Read On
Green Gateways
GREEN@WORK MAGAZINE
Back Issues
On Our Covers
Feature Stories
Headlines
Special Section
Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Read More >>
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.
Read More >>


green@work : Magazine : Back Issues : Mar/Apr 2003 : Lifelines

Lifelines

Run for Your (Planet's) Life

What can you do to help stop global warming? Here's one innovative idea that appeals to all ages.


The Green House Network, in a creative response to the critically important problem of global climate change, has launched the Race to Stop Global Warming, a high-profile and fun nationwide event designed to deliver visibility to both the issue of global warming and to businesses committed to a proactive response. The series of awareness-raising 8K runs and 5K fitness walks also includes a free children’s fun run, a toddler trot and diaper dash.

The idea for the race was prompted by Green House Network’s belief that it is imperative for the public to be educated about the peer-reviewed science, economic and policy analyses of global warming as the world grapples with this tremendous environmental threat. An educated and involved citizenry will support businesses that actively reduce their impacts on the global climate, says Green House Network, and their efforts will also be critical in creating the grassroots movement needed to level the legislative playing the field, thus encouraging greenhouse gas emission reductions economy-wide.

The first Race to Stop Global Warming, held on Earth Day 2000 in Portland, OR, attracted over 1,000 participants, generated broad media outreach, turned a small profit, and catalyzed a broader vision: taking the Race to Stop Global Warming national. Following the model of the Race for the Cure, Green House Network envisions a national Earth Day-related run/walk focused on global warming. Its goal by 2010 is to engage thousands of racers and their families with an event in at least 15 cities.

With national series support from Nike, Toyota and Aveda, Green House Network is making this vision a reality. Its 2002 series included races in Portland; Denver, CO; Seattle, WA; Minneapolis/St. Paul, MN; and Boston, MA. For its 2003 series, it is expanding into Chicago, IL; New York, NY; and San Francisco, CA.

A Racing Strategy

In order to accomplish its long-term goals, race organizers have identified six major elements to its growth strategy:

* Create a professionally-organized (zero waste and carbon-neutral) family-friendly athletic event that provides a high-profile opportunity to demonstrate public concern about the dangers of global climate change and the need for urgent action to reduce greenhouse gas emissions.

* Highlight business leadership and provide the broad public recognition that businesses deserve for focusing on sustainable development including climate policies to reduce greenhouse gas emissions.

* Utilize marketing opportunities associated with the race not only to garner the support of those within the environmental, corporate and fitness communities, but also to expand and raise the general public’s awareness of the problems and solutions associated with global climate change.

* Achieve an average participation level of 2,000 to 5,000 racers within five years of each city’s initial event.

* Create a stable source of income for education and outreach by Green House Network and to reduce greenhouse gas emissions in each race city.

* Strengthen and solidify a sustained, national Earth Day-related message: the well-being of both our children and the natural world depend on a rapid transition to a clean energy future.

Initially, Green House Network will reinvest all net proceeds from the Race to Stop Global Warming into race expansion efforts. When it has developed a 15-city race series that is sustainable, it hopes to then direct the majority of the proceeds back into race communities through its local partner organization(s) and through small grants. The remainder of the net income will be used to support race infrastructure at Green House Network and to foster its core mission: public education about both the science and solutions posed by global climate change.

For more information about the Race to Stop Global Warming, including dates for its 2003 series events, call 866-STOP-CO2 (786-7262) or visit www.racetostop globalwarming.org.


Home | Magazine | Latest Posts | Current News | Media Kit | Contact
Corporate Social Responsibility | Socially Responsible Investing

© 2000-2017 green@work magazine. All rights reserved.
GreenatWork.com