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green@work : Magazine : Back Issues : Nov/Dec 2002 : Cover Story

Cover Story

2010 Global Vision

More Cover Story Articles

- 2010 Global Vision
- The Environment As A Business Opportunity
- Outlining Its Vision
- Environmental Action In North America

In order for Toyota to continue to realize its policy of dynamic and stable growth, Cho looks to the company’s 2010 Global Vision, a set of long-term policies adopted in April 2002 that determine thedirection for long-term management. Centered on the basic theme of “Innovation into the Future,” the 2010 Global Vision proposes the corporate image for which Toyota should strive (four innovations for the future) and the paradigm change it should undergo with a view toward what society is expected to be like in the long-term. According to Global Vision 2010, Toyota seeks to become a global corporation that contributes to future growth and the realization of a prosperous society in the new century by having each employee adopt this perspective on reform, and work with tremendous passion and dedication.

The concepts of the Global Vision 2010, Cho says, will help Toyota enable itself to aspire to its dream of 15 percent share of the world market by the early part of the next decade.

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