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2010 Global Vision
In
order for Toyota to continue to realize its policy of dynamic and
stable growth, Cho looks to the company’s 2010 Global Vision,
a set of long-term policies adopted in April 2002 that determine
thedirection for long-term management. Centered
on the basic theme of “Innovation into the Future,” the
2010 Global Vision proposes the corporate image for which Toyota
should strive (four innovations for the future) and the paradigm
change it should undergo with a view toward what society is expected
to be like in the long-term. According to Global Vision 2010, Toyota
seeks to become a global corporation that contributes to future
growth and the realization of a prosperous society in the new century
by having each employee adopt this perspective on reform, and work
with tremendous passion and dedication.
The concepts of the Global Vision 2010, Cho says, will help Toyota
enable itself to aspire to its dream of 15 percent share of the
world market by the early part of the next decade.
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