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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
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green@work : Magazine : Back Issues : July/August 2002

Cover Story

Follow the Leader
By Penny S. Bonda, FASID

As a Fortune 500 corporation, DuPont’s influence into a vast array of markets is indisputable. One DuPont initiative gaining attention is its journey toward sustainability, a directive now under the watchful care of chairman and CEO Charles Holliday, Jr.— who acknowledges that DuPont’s leadership position is accompanied by a responsibility to set an example that others can follow. the whole story >>

Cover photography by Carol H. Feeley

July/August 2002

Between Yellow and Blue
A New Chapter in History.

Making a Difference in Johannesburg.

Actions and initiatives worth noting.

From Safety to Sustainability
DuPont consultant Paul Gilding talks about the company’s leadership and its journey toward sustainability.

Special Section: The Paths Less Traveled
Sharing the lessons learned in
sustainable planning, develop- ment, management and marketing of ecotourism.

Happenings: Making Change Happen at EnvironDesign®6
Design, politics and economics combine for a provocative,
inspiring event.
By Penny S. Bonda, FASID

Happenings: The Next Big Thing
CERES’ new Sustainable Governance Project aims to inject sustainability into the DNA of corporate governance.
By Penny Bonda, FASID

Happenings on the
environmental front.

Innovation: GEMI Toolbox
Creating tools to achieve environ- mental excellence, economic success and corporate citizenship.
By Jim Thomas

Eco-Intelligence: From Inspiration to Innovation
Nike’s giant steps toward
By William McDonough and Michael Braungart

Frontlines: A New York State of Mind
The Earth Pledge Foundation brings sustainable development to Gotham.
By Penny S. Bonda, FASID

Frankel-y Speaking: A Different Kind of Rainbow
A model of consciousness called Spiral Dynamics provides insight into the nature—and challenges— of sustainability.
By Senior Columnist Carl Frankel

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