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Corporate Social Responsibility (CSR) is an idea that corporations have to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all
Socially responsible investing (SRI) describes an investment strategy which combines the intentions to maximize both financial return and social good.

green@work : Magazine : Back Issues : Sept/Oct 2001 : Lifelines : Easy Actions

Lifelines Insert

Skip a car trip each week. Transportation—overwhelmingly in automobiles—is responsible for one-third of American greenhouse gas emissions. Skipping a weekly 20-mile trip, which represents less than a 10 percent decrease in the average American’s driving, can reduce weekly CO2 emissions by more than 18 pounds. If just 1,000 people do this, it will prevent nearly one million pounds of CO2 from being released into the atmosphere each year.
Eat one less beef meal each week. Meat production is extremely resource-intensive—livestock consume 70 percent of America’s grain production. Their grazing accounts for 800 million acres (40 percent) of U.S. land; 18 percent of all water consumption goes to produce their feed. Feedlot beef is particularly wasteful. If just 1,000 people do this, it will save more than 70,000 pounds of grain, 70,000 pounds of topsoil and 40 million gallons of water each year.
Don’t eat shrimp. Nearly 70 percent of the world’s fisheries are fully fished or overfished, and about 60 billion pounds of fish, sharks and seabirds die each year as “bycatch”—animals caught accidentally as a result of wasteful fishing techniques. If just 1,000 people do this, it can save more than 12,000 pounds of sea life this year alone.
Declare your independence from junk mail. The world’s forests are feeling the strain of unsustainable demand for wood and paper. By weight, paper products comprise nearly one-third of all waste going into American landfills. Bulk mail—a substantial chunk of our paper waste—is especially troubling because it is often unsolicited and thus leaves citizens to dispose of materials they did not choose to consume. If just 1,000 people halve their personal bulk mail, it will save 170 trees, nearly 46 pounds of CO2 and 70,000 gallons of water each year. Begin to declare your independence by using the on-line form at to get yourself off junk mail lists.
Replace four standard light bulbs with energy-efficient compact fluorescent lights (CFLs). Electricity production is the largest source of greenhouse gas emissions in the U.S.; and in America, lighting accounts for about 25 percent of it. If just 1,000 people do this, it can prevent the emission of five million pounds of CO2 and reduce electricity bills by more than $100,000 over the lives of those bulbs.
Move the thermostat three degrees Fahrenheit. Heating and cooling represent the biggest chunk of home energy consumption. Just by turning the thermostat down three degrees in the winter and up three degrees in the summer, you can prevent the emission of nearly 1,100 pounds of CO2/y. If just 1,000 people do this, it will save over a million pounds of CO2/y.
Eliminate lawn and garden pesticides. Americans directly apply 70 million pounds of pesticides to home lawns and gardens each year and, in so doing, pollute precious water resources. Only 1,000 people doing this will protect the environment from 950 pounds of toxins each year.
Install an efficient showerhead and low-flow faucet aerators. The available water supply is diminishing rapidly as human populations swell and inefficiently drain precious aquifers. Only 1,000 people doing this it can save nearly eight million gallons of water and prevent more than 450,000 pounds of CO2/y.
Convince two friends to join you in your effort. This is an easy way to triple the positive impact you are making with these nine actions. Just pass a copy of this list to receptive friends or tell them to get their own personal workspace at

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